Blogpagina

Algemeen

Waarom onze brushes anders zijn: de technologie achter moeiteloos blenden

Why our brushes are different: The technology behind effortless blending

Our brushes are not accessories, but high-performance tools. Every design starts with one question: how do we make blending easier, more beautiful and more consistent? The answer lies in what you don't immediately see: advanced, patented fiber technology. These synthetic...

Read moreabout Why our brushes are different: The technology behind effortless blending

Toasty Glam: dé zomergloed van 2025 die je huid laat zingen

Toasty Glam: the summer glow of 2025 that makes your skin sing

Toasty Glam: summer on your cheeksWarm. Shimmering. Sultry. And 100% L'OYÉ.You know it: that moment when your skin has caught just the right amount of sun, your cheeks glow a soft pink and your eyes sparkle just that little bit...

Read moreabout Toasty Glam: the summer glow of 2025 that makes your skin sing

Waarom make-up bij L’OYÉ begint bij gevoel en niet bij regels

Why makeup at L'OYÉ starts with feeling and not rules

Why makeup at L'OYÉ starts with feeling, not rules Make up according to your feelings No rules. No frameworks. Just you and your mirror. Makeup has long been seen as something you could do "right" or "wrong. Blush only on...

Read moreabout Why makeup at L'OYÉ starts with feeling and not rules

Grand Opening L’OYÉ Cosmetics @ Westfield Mall – zaterdag 7 juni

Grand Opening L'OYÉ Cosmetics @ Westfield Mall - Saturday, June 7

On Saturday 7 June we opened our second Beauty Store at Westfield Mall of the Netherlands, a resounding success with gifts, community vibes and soon-to-be-booked beauty experiences!

Read moreabout Grand Opening L'OYÉ Cosmetics @ Westfield Mall - Saturday, June 7

Grand Opening Beauty Store - Mall of The Netherlands

Grand Opening Beauty Store - Mall of The Netherlands

YES, IT'S HAPPENING!  On June 7 we open our second Beauty Store in Leidschendam - The Mall of The Netherlands. And we're going big. From 10:00 am the doors fly open and the party begins. No standard opening stuff, but...

Read moreabout Grand Opening Beauty Store - Mall of The Netherlands

Van Droom naar Perfectie: Ontmoet The Ultimate Pro Eyeshadow Brush Set!

From Dream to Perfection: Meet The Ultimate Pro Eyeshadow Brush Set!

Two years. That's how long we worked to develop this collection. Not because we are perfectionists, but because we wanted this Brushes really exceed everything. The result? The Ultimate Pro Eyeshadow Brush Set! - the ultimate Brushes that perfectly match the largest eyeshadow assortment in the...

Read moreabout From Dream to Perfection: Meet The Ultimate Pro Eyeshadow Brush Set!

Brushes

De 5-stappen brush-routine voor minerale make-up

The 5-step brush routine for mineral makeup

With mineral makeup, your brushes make all the difference. Not the number of products, but the right brush per step determines how even, natural and long-lasting your result will be. That's why our brush collection is structured as a set...

Read moreabout The 5-step brush routine for mineral makeup

Van mineral tot liquid: zo werken onze brushes met elke formule

From mineral to liquid: this is how our brushes work with any formula

Our brushes are developed from mineral makeup, but designed to grow with you. That's why they work equally well with powder, cream and liquid formulas. For mineral primer and foundation, use Bestie: buff, build, ready.For concealer, Double Agent is ideal,...

Read moreabout From mineral to liquid: this is how our brushes work with any formula

Waarom make-up er beter uitziet met onze brushes (en niet met meer product)

Why makeup looks better with our brushes (and not more product)

Applying more makeup rarely solves anything. What does work is a brush that distributes product well and blends with your skin. That's exactly what our brushes are designed to do. The fibers in our brushes work product into the skin,...

Read moreabout Why makeup looks better with our brushes (and not more product)

Eyeliner

Electric Eyes: dé eyelinertrend voor zomer 2025 met L’OYÉ’s Smooth Pick‑up

Electric Eyes: the eyeliner trend for summer 2025 with L'OYÉ's Smooth Pick-up

Electric Eyes: the eyeliner trend for summer 2025Bold, colorful & L'OYÉ-approved.Minimal is passé. This summer is all about eyeliners that stand out inspired by TikTok hacks, festival looks and runway beauty. Think: bright accents, metallic shimmer, inverted wings and soft...

Read moreabout Electric Eyes: the eyeliner trend for summer 2025 with L'OYÉ's Smooth Pick-up

Smooth Pick-up Eyeliner | De Eyeliner die blijft zitten bij traanogen en gevoelige ogen

Smooth Pick-up Eyeliner | The Eyeliner that stays on for teary eyes and sensitive eyes

The Eyeliner that stays put even when your eyes are teary (or you smile all day).You lovingly draw that perfect wing in the morning... and before you know it, it's halfway down your eyelid. Especially if you suffer from watery...

Read moreabout Smooth Pick-up Eyeliner | The Eyeliner that stays on for teary eyes and sensitive eyes

Smooth Pick-up Liner - Glide, Stay & Slay

New: Smooth Pick-up Liner - Glide, Stay & Slay

There's a new crush in town: Smooth Pick-up Liners. In 28 gorgeous colors, with a soft application, rich pigments and a finish that stays put until you decide enough is enough. Whether you love a sleek wing, a smokey or just...

Read moreabout New: Smooth Pick-up Liner - Glide, Stay & Slay

Eyeshadow

Mermaid Eyes: dé oogschaduwtrend van zomer 2025. Zo creëer je de look met L’OYÉ

Mermaid Eyes: the eyeshadow trend of summer 2025. Here's how to create the look with L'OYÉ

Mermaid Eyes: the eye shadow trend of summer 2025 - here's how to create the look with L'OYÉWhy Mermaid Eyes are this summer's trendSummer 2025 is all about shimmering, iridescent eye looks reminiscent of the enchanting colors of the sea....

Read moreabout Mermaid Eyes: the eyeshadow trend of summer 2025. Here's how to create the look with L'OYÉ

Maak jouw unieke oogschaduwpalet met L’OYÉ mix & match

Create your unique eyeshadow palette with L'OYÉ blend & match

Create your unique eyeshadow palette with L'OYÉ mix & match Create your own eyeshadow palette? Discover L'OYÉ mix & matchA standard eyeshadow palette is a thing of the past. At L'OYÉ Cosmetics, you put together your perfect palette yourself. With...

Read moreabout Create your unique eyeshadow palette with L'OYÉ blend & match

35 Nieuwe Zomerkleuren van L’OYÉ: Ontdek de Perfecte Oogschaduw voor Zomer 2025

35 New Summer Colors from L'OYÉ: Discover the Perfect Eyeshadow for Summer 2025

Radiant Summer Looks with L'OYÉ's New Pressed Eyeshadow colors.A Color Palette for Every Summer Mood The new 35 summer colors are anything but standard. Think: Perfect Nudes For fresh everyday elegance Delicious Shades of Brown that blend effortlessly and bring...

Read moreabout 35 New Summer Colors from L'OYÉ: Discover the Perfect Eyeshadow for Summer 2025

Moonstones: dé glinsterende oogschaduwtrend van 2025 – zo draag je hem stijlvol

Moonstones: the shimmering eyeshadow trend of 2025 - here's how to wear it stylishly

Find out how to use the Moonstones-toppers from L'OYÉ combine for a sparkling eye look- from subtle to statement. At a time when makeup is all about being yourself, transparent toppers are this season's eye-catchers. No flat glitter or thick shimmer...

Read moreabout Moonstones: the shimmering eyeshadow trend of 2025 - here's how to wear it stylishly

Stel zelf je perfecte palette samen

Compose your perfect palette yourself

Compose your own perfect Eyeshadow Palette - You are in control!   Do you dream of an Eyeshadow Palette that 100% matches your style? Good news! With us you can compose your own Eyeshadow Palette. With more than 500 colors to...

Read moreabout Compose your perfect palette yourself

Hoe bouw je een perfecte ooglook op?

How do you build a perfect eye look?

Building an eye look becomes much easier and more fun when you have a plan and know what colors you can use for what. With the right techniques and colors you can effortlessly create any look, from subtle and natural...

Read moreabout How do you build a perfect eye look?

Hoe bouw je simpel een Oogschaduwlook op met 4 kleuren?

How to simply build an Eyeshadow look with 4 colors?

Creating a beautiful eyeshadow look does not have to be complicated! With just four colors you can create a balanced and versatile look that can be both natural and striking. Follow these simple steps to effortlessly take your eye makeup...

Read moreabout How to simply build an Eyeshadow look with 4 colors?

Hazel Ogen: Welke Eyeshadow past bij jou?

Hazel Eyes: Which Eyeshadow Suits You?

  Hazel eyes have a unique blend of greens, golds and browns. They deserve a makeup style that highlights this versatility and enhances their beautifulcolors forward. Whether you choose warm tones that enhance golden undertones or cool colors that accentuate the...

Read moreabout Hazel Eyes: Which Eyeshadow Suits You?

Grijze Ogen: Welke Eyeshadow past bij jou?

Gray Eyes: Which Eyeshadow Suits You?

Gray eyes have something mysterious and rare. They deserve a makeup look that does full justice to their unique hue. Whether you choose warm, sparkling colors or cool, elegant shades, the right eyeshadow colors are guaranteed to make your eyes...

Read moreabout Gray Eyes: Which Eyeshadow Suits You?

Groene Ogen: Welke Eyeshadow past bij jou?

Green Eyes: Which Eyeshadow Suits You?

  Green eyes have a unique, enchanting look. With the right eyeshadow colors, you can accentuate their natural beauty even more. Whether you choose soft neutral shades or rich, contrasting colors: there are plenty of ways to make your eyes...

Read moreabout Green Eyes: Which Eyeshadow Suits You?

Bruine Ogen: Welke Eyeshadow past bij jou?

Brown Eyes: Which Eyeshadow Suits You?

Brown eyes are fantastic, and with the right eyeshadow colors, you can emphasize brown eyes even more. Whether you choose warm shades to soften your look or cool shades for an exciting contrast: with a few smart choices, you can...

Read moreabout Brown Eyes: Which Eyeshadow Suits You?

Mooie oogschaduw voor blauwe ogen

Blue Eyes: Which Eyeshadow Suits You?

Blue eyes are beautiful, and with the right eyeshadow colors, you can make that natural beauty shine even more. Whether you choose warm shades to make your eyes sparkle, or cool colors for a fresh, natural look: the right choice...

Read moreabout Blue Eyes: Which Eyeshadow Suits You?

Lipbalm

Why sheer glossy tints are the modern alternative to heavy lip looks

Why sheer glossy tints are the modern alternative to heavy lip looks

Full-pigment lipsticks remain gorgeous but sheer glossy tints are the modern nude trend. Not because they are better, but because they work differently. 1. Sheer pigment blends with your natural lip color. The color feels more personal, softer and authentic....

Read moreabout Why sheer glossy tints are the modern alternative to heavy lip looks

Waarom een glossy nude tint perfect is voor everyday lips

Why a glossy nude shade is perfect for everyday lips

It's not every day you want a full lipstick look.Sometimes you want color, hydration AND shine without the intensity of a pigment stick. That's exactly the territory of Liptease. 1. Shine that looks natural Liptease's silky shine gives just enough...

Read moreabout Why a glossy nude shade is perfect for everyday lips

The Perfect Modern Nude Lip: Why Liptease Always Works

The Perfect Modern Nude Lip: Why Liptease Always Works

Nude lip looks are changing faster than we think. The modern nude lip is neither mat nor overly shiny but right in between: sheer, silky and glowy. That's what Liptease is made for. It is not a traditional lipstick and...

Read moreabout The Perfect Modern Nude Lip: Why Liptease Always Works

Lipstick

Waarom een Dewy Dream lipstick anders voelt dan een gewone lipstick

Why a Dewy Dream lipstick feels different from a regular lipstick

Whereas many lipsticks focus on pigment and coverage, Dewy Dream developed from feeling. How does a lipstick feel during the day? How does it move with your lips?The Dewy Dream lipstick has a soft, satin-glossy finish that stays comfortable even...

Read moreabout Why a Dewy Dream lipstick feels different from a regular lipstick

De 8 Dewy Dream kleuren: lipsticks geïnspireerd op dromen

The 8 Dewy Dream colors: lipsticks inspired by dreams

The Dewy Dream collection consists of 8 colors, each named after dreams everyone has had at one time or another. No harsh statements but shades that move with your lip color and mood. Falling and Day give a fresh, light...

Read moreabout The 8 Dewy Dream colors: lipsticks inspired by dreams

Dewy Dream lipstick: een dromerige satin-glossy lipstick met sheer kleur

Dewy Dream lipstick: a dreamy satin-glossy lipstick with sheer color

The Dewy Dream lipstick is inspired by dreams: soft and effortlessly beautiful. This dewy lipstick has a satin-glossy finish certainly not extremely glossy but just enough to give lips a healthy, dreamy look. The sheer coverage lets the natural lip...

Read moreabout Dewy Dream lipstick: a dreamy satin-glossy lipstick with sheer color

Ethereal Touch op jouw manier: strak, zacht en altijd gecontroleerd

Ethereal Touch your way: sleek, soft and always controlled

A good lipstick should adapt to how you wear it, not the other way around. Ethereal Touch is designed with that in mind. The formula is stable enough to apply tightly but soft enough to fade without becoming messy. Apply...

Read moreabout Ethereal Touch your way: sleek, soft and always controlled

Wat zit er in Ethereal Touch en waarom voel je dat op je lippen?

What's in Ethereal Touch and why do you feel it on your lips?

As you become more conscious about skincare, you also look at makeup differently. Not just at how something looks but especially at how it feels. Ethereal Touch took this into account from the beginning. The formula is built around comfort...

Read moreabout What's in Ethereal Touch and why do you feel it on your lips?

Waarom Ethereal Touch geen matte lipstick is (en ook geen glanzende)

Why Ethereal Touch is not a matte lipstick (nor is it a glossy one)

Many lipsticks promise comfort but require concessions in practice. Matte lipsticks can feel dry and emphasize texture. Glossy formulas feel comfortable, but sometimes lack calmness or staying power. Ethereal Touch was developed from a different mindset: how does a lipstick...

Read moreabout Why Ethereal Touch is not a matte lipstick (nor is it a glossy one)

Minerale Make-up

Mineral Foundation voor gevoelige huid

Mineral foundation for sensitive skin - find out why L'OYÉ works so well

Are you looking for a mineral foundation that works for your sensitive skin? Discover L'OYÉ's bestseller - now also as a mini sample (€2.95) + advice via WhatsApp.

Read moreabout Mineral foundation for sensitive skin - find out why L'OYÉ works so well

De Lente-look van 2025: Glow zoals jij bent.

The Spring Look of 2025: Glow like you are.

Spring 2025 is all about glow, color and characterSpring means light - on your skin, in your eyes and on your lips. In 2025, we are betting on shine, softness and subtle color. With a few key products from L'OYÉ,...

Read moreabout The Spring Look of 2025: Glow like you are.

Zomer in een Potje: Zo Laat de Face & Body Glow Bronzer je Stralen

Summer in a Jar: So Let the Face & Body Glow Bronzer make you Radiant

Natural Summer Glow? Use the Face & Body Bronzer from L'OYÉWhy Everyone Wants This Bronzer:The Face & Body Glow Bronzer by L'OYÉ is your shortcut to sun-kissed, radiant skin without the sun. Whether you just got back from vacation or...

Read moreabout Summer in a Jar: So Let the Face & Body Glow Bronzer make you Radiant

L’OYÉ Mineral Blush – hoogwaardige poederblush in zomerse tinten met natuurlijke glowfinish.

Summer 2025 Blush trends: here's how to choose your perfect Glow

Blush = back (and bolder than ever) From sunkissed cheeks to “cold girl glow” Blush is unmissable this summer. But how do you choose the right shade? And more importantly, how does that glow stay on on hot days? Choose...

Read moreabout Summer 2025 Blush trends: here's how to choose your perfect Glow

Before and After Mineral Make-up to control Redness.

Mineral Makeup for Rosacea, Rosacea and Pimples

Mineral makeup Is the Must Have for your skin! You won't know what you're missing until you've tried it: makeup that beautifies your skin but also lets it breathe. Not a layer that clogs, but light, natural coverage that moves...

Read moreabout Mineral Makeup for Rosacea, Rosacea and Pimples

Ontdek het Verschil: Mineral Covering Concealers vs. Mineral Color Correcting Concealers

Discover the Difference: Mineral Covering Concealers vs. Mineral Color Correcting Concealers

Concealers are an indispensable part of any makeup routine. Whether you want to camouflage dark circles, redness or blemishes, the right Concealer works wonders. In this blog, we explain the difference between the new Mineral Covering Concealers and the Mineral Color Correcting Concealers....

Read moreabout Discover the Difference: Mineral Covering Concealers vs. Mineral Color Correcting Concealers

Start snel met de 5-Step Routine: Welke Starter Set past bij jou?

Get started quickly with the 5-Step Routine: Which Starter Set is right for you?

The 5-Step Mineral Makeup Routine is the way to easily create a radiant, natural look. With three carefully curated Starter Sets, you have everything you need - except your Mineral Foundation - to get started. Each set contains the right...

Read moreabout Get started quickly with the 5-Step Routine: Which Starter Set is right for you?

De 5-Step Routine voor Minerale Make-up

The 5-Step Routine for Mineral Makeup

The 5-Step Routine for Mineral Makeup from L'OYÉ Want to create a natural, breathable makeup base in a few simple steps? It can be easier than you think! Our 5-step routine creates a light, airy look with mineral makeup. The...

Read moreabout The 5-Step Routine for Mineral Makeup

Hoe kies je de perfecte Minerale Foundation?

How to choose the perfect Mineral Foundation?

How to choose the perfect Mineral Foundation. Finding the right foundation can sometimes be tricky, but with this simple step-by-step guide, it will be a piece of cake. Follow these five steps and discover the perfect match from our 29...

Read moreabout How to choose the perfect Mineral Foundation?

Lip Gloss

De makkelijkste manier om altijd mooie lippen te hebben

The easiest way to always have beautiful lips

We all want lips that look healthy, full and groomed. But honestly: no one is in the mood for a complicated routine. That's exactly why Crave Hybrid Lip Polish is such a gamechanger. This is not a product you have...

Read moreabout The easiest way to always have beautiful lips

Blog 2026
Dit is waarom iedereen straks een lip polish wil (en jij ook)

This is why everyone will soon want lip polish (and so will you)

There's a new lip product that soon you won't want to be without. No lip gloss. Not a lip balm. But something that combines everything: the lip polish.And believe us once you get used to the feeling, you won't want...

Read moreabout This is why everyone will soon want lip polish (and so will you)

Glazed lips met shimmer: waarom Stellar Drip Gloss de trend perfect vertaalt

Glazed lips with shimmer: why Stellar Drip Gloss translates the trend perfectly

The glazed lips trend is all about shine, light and a glassy finish that makes lips look fuller. Stellar Drip Gloss was developed with exactly that effect in mind: a high-shine lip gloss with subtle shimmer that catches the light...

Read moreabout Glazed lips with shimmer: why Stellar Drip Gloss translates the trend perfectly

Blog 2026
Zo draag je Stellar Drip Gloss over lipstick voor een glassy finish

Here's how to wear Stellar Drip Gloss over lipstick for a glassy finish

One of the strongest ways to Stellar Drip Gloss to wear is over lipstick. This technique instantly adds dimension and a high-shine finish to any lip color without losing the color. Stellar Drip Gloss is especially suitable as a topper...

Read moreabout Here's how to wear Stellar Drip Gloss over lipstick for a glassy finish

Mascara

Allergy Season Survival Guide: Waterproof Make-up die je niet laat zitten

Allergy Season Survival Guide: Waterproof Makeup That Won't Leave You

Pollen, watery eyes ... and still flawless For those who suffer from hay fever or other allergies, every spring it's hit: itchy eyes, sneezing fits and sensitive skin, and that's exactly when makeup often lets you down. But no more....

Read moreabout Allergy Season Survival Guide: Waterproof Makeup That Won't Leave You

Dive into the deep met de Aquanaut Mascara

Dive into the deep with the Aquanaut Mascara

Are you ready to take your lashes to the next level? Look no further! Meet the Aquanaut Waterproof Mascara from L'OYÉ - the mascara that not only gives your lashes a mesmerizing look, but also conditions and strengthens them. Whether...

Read moreabout Dive into the deep with the Aquanaut Mascara

Lipliner

Kissproof Lipliner, One line. Every kiss. Always flawless.

Kissproof Lipliner, One line. Every kiss. Always flawless.

Waterproof. Kissproof. Lifeproof. The L'OYÉ Pick-up Lipliner is the longwear lip liner that survives everything: kisses, coffee, cocktails.In 30 seconds, the color, and from then on your lip look remains flawless - no touching up, no fading.Whether you go for...

Read moreabout Kissproof Lipliner, One line. Every kiss. Always flawless.