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About us
Our Story
Get to know us
Our Roots - The Founders
L'OYÉ Cosmetics is a self-made brand, founded by Michelle and Frank. What started in the marketplace grew into an international name with an impressive product line.
The story of L'OYÉ is an ode to perseverance, innovation and making dreams come true.
"At L'OYÉ, it's all about connection," says Michelle Kolmsberg. "We want to offer people not only beautiful products, but also a place where they feel heard and valued."
What we do best
We make you feel beautiful
At L'OYÉ, beauty is about more than makeup; it's how you feel and who you are. Our core values make that difference:
• Accessibility: Makeup that works for everyone, regardless of your style or experience.
• Quality and Innovation: We always strive for the best products and innovative ideas.
• Community: Whether you are in our Beauty Stores, shopping online or following us on Social Media - you are always welcome at L'OYÉ.
Our Products
At L'OYÉ you will find everything you need for your daily Beauty Routine and more! Our products are designed with care, innovation and a passion for perfection.
Our Products
At L'OYÉ you will find everything you need for your daily Beauty Routine and more! Our products are designed with care, innovation and a passion for perfection.
+500 Eyeshadows
With nearly 600 Eyeshadow Colors, we have the largest assortment in the world. Whether you go for soft, natural shades or dare to play with bright colors, with us you will always find your perfect match.
Mineral Makeup
Gentle on your skin, light in texture and always top quality. Our Mineral Makeup gives you a natural glow and lets your skin breathe. Suitable for every look and every skin. Pure, simple and beautiful.
And more
The finest Mascara, delicious Lipgloss and the tastiest Brushes. We have everything you need to feel great.
Visit our Beauty Stores
Discover our collection in real life, even more beautiful than you thought!
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