Toasty Glam: the summer glow of 2025 that makes your skin sing

Toasty Glam: summer on your cheeks
Warm. Shimmering. Sultry. And 100% L'OYÉ.
You know it: that moment when your skin has caught just the right amount of sun, your cheeks glow a soft pink and your eyes sparkle just that little bit extra. That is the essence of Toasty Glam. Not a basic bronzer look but a layered summer glow in which more really is more, as long as it glows, blends and breathes.

Summer tan, without the beach
You don't have to be on a beach in Tulum to look like you just landed. Start with the Mineral Foundation for a light, skin-enhancing base. Then apply generously Glow Bronzer Tahiti to the high points of your face, cheekbones, forehead, bridge of nose, chin. Result: a warm, sun-touched hue that never turns orange.

Toasty cheeks, please
Where the sun normally hits just a little too hard, that's where your blush comes in. Think high on the cheeks, a touch over the nose and even a lick on the forehead. Use Glow Blush Toxique for a spicy Burgundy flush, or Dolce Vita if you like apricot with gold. . Both give a natural, creamy finish, like you just got out of the sun (but without a sunburn).

Highlight it like you mean it
Toasty Glam without glow? Never. Add that multi-dimensional glow with a Moonstone topper - for example Decadent for a transparent champagne glow, or Princess if you want something romantic. Apply to cheekbones, cupid's bow, inner corner of the eye and why not a little on your collarbones?

The secret? Blending everything together
Use your fingers. Or a fluffy brush. It doesn't matter how, as long as everything blends together. Toasty Glam is a vibe, not a technique. So forget hard contour lines or matte makeup. Opt for creamy textures, shimmer with depth and shades that radiate warmth.

Toasty, but always L'OYÉ
What really makes this look work? The ingredients. L'OYÉ's mineral formulas are airy, skin-friendly and stay put, even on summer days. No stickiness, no runoff. Just a healthy, bronzed glow. Vegan, clean and oh-so chic.

Ready to claim your Toasty Glam moment? Shop the essentials via our webshop and tag your look with #LOYE. We're sharing our favorites on Instagram!