L'OYÉ Cosmetics shines during opening at Westfield Mall on June 7
Saturday, June 7, marked the second L'OYÉ Beauty Store opened its doors in Westfield Mall of the Netherlands (Leidschendam). At 10:00 the party erupted, what an energy! The vibes were on fire and this is just the beginning....
A grand opening party 🎉
- Around 8:15 the first fan was already lining up, earlier than the store was open
- The doors opened at 10:00, and the stream of enthusiastic visitors did not stop .
- The first 50 L'OYÉ beauties received a Smooth Pick-Up Eyeliner gift with a purchase over €25, and the above amount earned everyone a free THE L'OYÉ BAG. The Mall was full of them!
Energy, community & conviviality
The whole day was all about connection: from the elated reactions in line to the smiling faces in the Beauty Store. Team L'OYÉ, Michelle and Frank were present in person, as were beautiful burgundy snacks, models styled in L'OYÉ Glow and a warm buzz not found anywhere else
Our Founder Michelle shared on LinkedIn:
"Some waited two hours in line and still, smiles everywhere. ✨The energy was real, the turnout beyond expectations... We're deeply grateful." loyecosmetics.com+4facebook.com+4instagram.com+4linkedin.com
Opening Hours & future plans
From now on the Beauty Store open during regular Westfield business hours:
- Mon-Fri: 10:00–21:00
- Sat: 10:00–20:00
- Sun: 12:00–18:00
And: soon you can get there book beauty experiences, think makeup workshops and Friday Night Glam sessions.
Why you must visit
- Unique flagship experienceMore than 600 colors and an experience that goes beyond makeup tiktok.com+8loyecosmetics.com+8loyecosmetics.com+8linkedin.com.
- Community vibes: real connection with fans, wonderful conversations & feeling of coming home to color.
- Personalized service: Because at L'OYÉ, beauty is about you. Soon to be even more intense with beauty sessions.
Did you feel the Burgundy glow on Saturday? Stop by soon, try colors in the Beauty STore, book soon your beauty adventure and experience the world's biggest eyeshadow collection in your own style. We look forward to seeing you at L'OYÉ, Westfield Mall of the Netherlands!
