As you become more conscious about skincare, you also look at makeup differently. Not just at how something looks but especially at how it feels. Ethereal Touch took this into account from the beginning.
The formula is built around comfort and wearability. Ingredients such as Sodium Hyaluronate are known for their ability to retain moisture, contributing to a smooth, pleasant feeling on the lips. Soothing oils and waxes keep the lipstick from feeling tight or dry, even after several hours of wear.
The soft-focus effect is created by light-diffusing minerals such as Silica and Mica. These ingredients soften the way light falls on the lips, making small imperfections less visible and the finish looks calmer.
What you don't feel is just as important. Ethereal Touch is formulated so that it doesn't feel heavy or sticky and doesn't build up in lines. The result is a lipstick that is present in look but discreet in feel.
For those who see makeup as an extension of grooming and value ingredients, texture and comfort, Ethereal Touch is a logical addition to the daily routine.
