Electric Eyes: the eyeliner trend for summer 2025
Bold, colorful & L'OYÉ-approved.
Minimal is passé. This summer is all about eyeliners that stand out inspired by TikTok hacks, festival looks and runway beauty. Think: bright accents, metallic shimmer, inverted wings and soft browns that enhance your look. No hard lines, but character. L'OYÉ's Smooth Pick-up Eyeliner gives your eyes a summer upgrade.
From TikTok to your toiletry bag
The eyeliner is making its comeback but in a different way. Black is giving way to brown, copper, silver or even mint green. Influencers are trading sleek lines for smudgy wings, floating liners or subtle pops of color. This trend is not about perfection, but expression.
Electric Eyes with L'OYÉ's Smooth Pick-up
L'OYÉ's iconic Smooth Pick-up Eyeliner comes in dozens of shades from creamy mattes to mirrored metallics. Waterproof, intensely pigmented and perfectly blendable. Favorites this summer:
- Coffee Date (deep chocolate)
- Silver Lining (cool silver)
- Lime Yours (pastel green)
- Game On (copper with shine)
Four looks you must try
• Bright waterline
Apply Lime Yours or Silver Lining to your waterline. Pair with fresh skin and glossy lip for an instant eye-catcher.
- Subtle brown wing
Use Coffee Date for a soft wing that elevators your gaze without being harsh. Ideal for daytime or office wear.
- Metallic statement
Draw a clean line with Game On or Silver Lining and keep the rest of your makeup minimalist. Less is more (when your liner says more).
• Reverse cat eye
Line under your lower lash line with Teal the Deal or Marry Me, and smudge lightly. The perfect TikTok-worthy twist on a classic.
This is why it works with L'OYÉ
- 28+ shades - every vibe, every mood
- Waterproof & smudgeproof - festival-proof guaranteed
- Clean, vegan & skin-friendly
With one pencil you can create endless looks. And those who dare to play, shine.
Shop your favorite shade of Smooth Pick-up Eyeliner via the webshop. And tag us on Instagram with #loyeElectricEyes for a feature on our Story!
