Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
Electric Eyes: the eyeliner trend for summer 2025
Bold, colorful & L'OYÉ-approved.
Minimal is passé. This summer is all about eyeliners that stand out inspired by TikTok hacks, festival looks and runway beauty. Think: bright accents, metallic shimmer, inverted wings and soft browns that enhance your look. No hard lines, but character. L'OYÉ's Smooth Pick-up Eyeliner gives your eyes a summer upgrade.
From TikTok to your toiletry bag
The eyeliner is making its comeback but in a different way. Black is giving way to brown, copper, silver or even mint green. Influencers are trading sleek lines for smudgy wings, floating liners or subtle pops of color. This trend is not about perfection, but expression.
Electric Eyes with L'OYÉ's Smooth Pick-up
L'OYÉ's iconic Smooth Pick-up Eyeliner comes in dozens of shades from creamy mattes to mirrored metallics. Waterproof, intensely pigmented and perfectly blendable. Favorites this summer:
- Coffee Date (deep chocolate)
- Silver Lining (cool silver)
- Lime Yours (pastel green)
- Game On (copper with shine)
Four looks you must try
• Bright waterline
Apply Lime Yours or Silver Lining to your waterline. Pair with fresh skin and glossy lip for an instant eye-catcher.
- Subtle brown wing
Use Coffee Date for a soft wing that elevators your gaze without being harsh. Ideal for daytime or office wear.
- Metallic statement
Draw a clean line with Game On or Silver Lining and keep the rest of your makeup minimalist. Less is more (when your liner says more).
• Reverse cat eye
Line under your lower lash line with Teal the Deal or Marry Me, and smudge lightly. The perfect TikTok-worthy twist on a classic.
This is why it works with L'OYÉ
- 28+ shades - every vibe, every mood
- Waterproof & smudgeproof - festival-proof guaranteed
- Clean, vegan & skin-friendly
With one pencil you can create endless looks. And those who dare to play, shine.
Shop your favorite shade of Smooth Pick-up Eyeliner via the webshop. And tag us on Instagram with #loyeElectricEyes for a feature on our Story!
Mermaid Eyes: the eyeshadow trend of summer 2025. Here's how to create the look with L'OYÉ
Mermaid Eyes: the eye shadow trend of summer 2025 - here's how to create the look with L'OYÉWhy Mermaid Eyes are this summer's trendSummer 2025 is all about shimmering, iridescent eye looks reminiscent of the enchanting colors of the sea....
Create your unique eyeshadow palette with L'OYÉ blend & match
Create your unique eyeshadow palette with L'OYÉ mix & match Create your own eyeshadow palette? Discover L'OYÉ mix & matchA standard eyeshadow palette is a thing of the past. At L'OYÉ Cosmetics, you put together your perfect palette yourself. With...
35 New Summer Colors from L'OYÉ: Discover the Perfect Eyeshadow for Summer 2025
Radiant Summer Looks with L'OYÉ's New Pressed Eyeshadow colors.A Color Palette for Every Summer Mood The new 35 summer colors are anything but standard. Think: Perfect Nudes For fresh everyday elegance Delicious Shades of Brown that blend effortlessly and bring...
Moonstones: the shimmering eyeshadow trend of 2025 - here's how to wear it stylishly
Find out how to use the Moonstones-toppers from L'OYÉ combine for a sparkling eye look- from subtle to statement. At a time when makeup is all about being yourself, transparent toppers are this season's eye-catchers. No flat glitter or thick shimmer...
From Dream to Perfection: Meet The Ultimate Pro Eyeshadow Brush Set!
Two years. That's how long we worked to develop this collection. Not because we are perfectionists, but because we wanted this Brushes really exceed everything. The result? The Ultimate Pro Eyeshadow Brush Set! - the ultimate Brushes that perfectly match the largest eyeshadow assortment in the...
Compose your perfect palette yourself
Compose your own perfect Eyeshadow Palette - You are in control! Do you dream of an Eyeshadow Palette that 100% matches your style? Good news! With us you can compose your own Eyeshadow Palette. With more than 500 colors to...
How do you build a perfect eye look?
Building an eye look becomes much easier and more fun when you have a plan and know what colors you can use for what. With the right techniques and colors you can effortlessly create any look, from subtle and natural...
How to simply build an Eyeshadow look with 4 colors?
Creating a beautiful eyeshadow look does not have to be complicated! With just four colors you can create a balanced and versatile look that can be both natural and striking. Follow these simple steps to effortlessly take your eye makeup...
Hazel Eyes: Which Eyeshadow Suits You?
Hazel eyes have a unique blend of greens, golds and browns. They deserve a makeup style that highlights this versatility and enhances their beautifulcolors forward. Whether you choose warm tones that enhance golden undertones or cool colors that accentuate the...
Gray Eyes: Which Eyeshadow Suits You?
Gray eyes have something mysterious and rare. They deserve a makeup look that does full justice to their unique hue. Whether you choose warm, sparkling colors or cool, elegant shades, the right eyeshadow colors are guaranteed to make your eyes...
Green Eyes: Which Eyeshadow Suits You?
Green eyes have a unique, enchanting look. With the right eyeshadow colors, you can accentuate their natural beauty even more. Whether you choose soft neutral shades or rich, contrasting colors: there are plenty of ways to make your eyes...
Brown Eyes: Which Eyeshadow Suits You?
Brown eyes are fantastic, and with the right eyeshadow colors, you can emphasize brown eyes even more. Whether you choose warm shades to soften your look or cool shades for an exciting contrast: with a few smart choices, you can...
Invalid password
Enter